Cumberland Golf Club is a golf course in Carlisle, Pennsylvania. Historically, Cumberland has experienced difficulty generating consistent revenue throughout the week. Similar to other entertainment businesses, they were at maximum capacity on weekends, but that traffic tapered drastically on weekdays, especially Monday.
Cumberland’s management team needed to increase revenue without increasing CAPEX (adding facilities, additional entertainment, etc.). Ideally, this increase in revenue would also increase the number of repeating customers to also build a larger, healthier base for upcoming seasons.
TopLine Growth was able to optimize the target market and acquire a share of the available market, fulfilling Cumberland’s needs and creating a new “busiest night of the week”.
First, TopLine evaluated the current volume of traffic. Through analyzing other course’s leagues, the team was able to identify a need across multiple courses: golfer commitment. Today’s golfers cannot or will not commit to playing every week for an extended period of time.
Learning the aforementioned fact, TopLine decided to differentiate to accommodate today’s golfer and decrease the league from a traditional four person league to a two person league. Two friends or family members can join or teams of four can sign up and alternate weeks. This differentiation widened the pool of potential participants, stacking the odds in Cumberland’s favor. Boutique gyms such as CrossFit, F45, and Orange Theory have penetrated the market using a similar strategy and have experienced great success.
Cumberland Golf Club is a golf course in Carlisle, Pennsylvania. Historically, Cumberland has experienced difficulty generating consistent revenue throughout the week. Similar to other entertainment businesses, they were at maximum capacity on weekends, but that traffic tapered drastically on weekdays, especially Monday.
Cumberland’s management team needed to increase revenue without increasing CAPEX (adding facilities, additional entertainment, etc.). Ideally, this increase in revenue would also increase the number of repeating customers to also build a larger, healthier base for upcoming seasons.
TopLine Growth was able to optimize the target market and acquire a share of the available market, fulfilling Cumberland’s needs and creating a new “busiest night of the week”.
Cumberland Golf Club is a golf course in Carlisle, Pennsylvania. Historically, Cumberland has experienced difficulty generating consistent revenue throughout the week. Similar to other entertainment businesses, they were at maximum capacity on weekends, but that traffic tapered drastically on weekdays, especially Monday.
Cumberland’s management team needed to increase revenue without increasing CAPEX (adding facilities, additional entertainment, etc.). Ideally, this increase in revenue would also increase the number of repeating customers to also build a larger, healthier base for upcoming seasons.
TopLine Growth was able to optimize the target market and acquire a share of the available market, fulfilling Cumberland’s needs and creating a new “busiest night of the week”.
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1561 Holly Pike
Carlisle, PA 17015
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